Research and Design Concepts Sheet

Research Design and Statistics Concepts Worksheet

|Concept |Application of Concept in Scenario |Reference to Concept in Reading |

|Descriptive A descriptive study tries to |USA World Bank is a major bank with both an international and|(Cooper,2003, pp. 30-31) |

|discover answers to the questions who, |domestic presence. The bank feels the need to develop more | |

|what, when, where, and, sometimes, how. |profit with new products. The company is aware that doing a | |

|The |descriptive study a lot of questions about the product can be| |

|researcher attempts to describe or define|answered before they get in to deep. | |

|a subject, often by creating a profile of| | |

|a group of problems, people, or events. | | |

| | | |

| | | |

|A concept is a generally accepted |USA World Bank is using a concept of using a credit card that|(Cooper,2003, pp.40) |

|collection of meanings or characteristics|will work like a frequent flier program. The customers can | |

|associated with certain events, objects, |earn rewards as a result of their purchases with the card. | |

|conditions, situations, and behaviors. |The concept of this...