Apple Strategic Planning

NANYANG BUSINESS SCHOOL

AB311 STRATEGIC MANAGEMENT GROUP STRATEGIC REPORT ON APPLE INC. SEMINAR GROUP 2 TEAM GENIE Instructor: A/P LAI SI TSUI-AUCH Word Count: 5,999

Done by:

CHAN ZHE YING GOH CHUWEN LEE KOK CHONG TEO KOK MIN JOHN

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Table of Contents

I. EXECUTIVE SUMMARY ............................................................................................................... 3 II. MAIN REPORT............................................................................................................................... 5 1. Introduction of Apple Inc. ........................................................................................................... 5 1.1 1.2 2. 2.1 History................................................................................................................................. 5 Current Business Strategy ................................................................................................... 5

SWOT Analysis ........................................................................................................................ 10 Promising Opportunities ....................................................................................................... 10 The Shift from the PC to Mobile Era ............................................................................ 10 Emerging Markets ......................................................................................................... 11 Consumer Digital Lifestyle ........................................................................................... 12

2.1.1 2.1.2 2.1.3 2.2

Significant Threats ................................................................................................................ 13 Intense Competition ...................................................................................................... 13 Risk of International Operations...