Franchise

Name: quangnhattin

Essay 5

Take pictures of  Trung Nguyen coffee shops and either KFCs or Highland coffees or Pho 24 or the Face shops. Distinguish the difference between these strategies of franchising

Trung Nguyen Coffee is first company to apply business model franchise in Vietnam. And after 5 years, Trung Nguyen has built the reputation and brand of coffee become familiar to consumers both at Vietnam and World .When buying Trung Nguyen's franchise, franchisee will receive the following benefits: The right to use brand Trung Nguyen in Vietnam to do business and the benefits of brand to ensure a favorable business right from the beginning. Trung Nguyen will provide a training program within 3 weeks in Vietnam to companies or operations, employees and management (both theory and practice). The training program will help partners purchase Trung Nguyen franchise in pre-opening, opening and operating at Trung Nguyen coffee shops after opening.The partners of Trung Nguyen have the rights to use logo HTQ Trung Nguyen, trademark and other items during the contract period. They can buy many franchises of Trung Nguyen and run their own business after franchise.

We can see in two pictures, they are franchisees of Trung Nguyen but the design and price of them are different; one in Hai Ba Trung street and one in Hoang Van Thu street.

Trung Nguyen and KFC are company that their own franchises brand will sell to partners. However, KFC sell franchise to partner in a monopoly market, meaning that in that market just has only that partner can open a brand KFC .In contrast, Trung Nguyen also sells franchise but many partners can run Trung Nguyen business.

KFC is franchise business form of fast food worldwide. It came to Vietnam in 12/8/1997 at commercial center Super Bowl. Now, the system of it was presented in almost streets of Vietnam. KFC Vietnam is a company that has been contracted with KFC trade mark by corporation YUM. In Vietnam, KFC...