Mkt 421 Kudler Fine Foods

Kudler Fine Foods Virtual Organization

Ellen Doling

MKT/421

July 2, 2012

Douglas Schwartz

Kudler Fine Foods Virtual Organization

The gourmet grocery store, Kudler Fine Foods, was open in order to find exotic ingredients for fine dining in one place. They are now finding the need to improve their operation efficiency, expand its available services and increase their consumer purchase cycle due to significant growth. The market research is vital in developing Kudler’s marketing strategies and tactics. The areas where marketing research is needed are going to include consumer buying behavior and demographics, advertising methods, branding strategies, funding, and competition aspects. It is essential to the marketing strategy and methods to know Kudler’s competition and the competitive environment in order to gather and analyze the information competition and how it will be reviewed.

Importance of marketing research

Kudler Fine Foods wants to have a successful marketing strategy in order to stay strategically successful in their business market. This is done by conducting marketing research. Doing research is also going to help determine what demographical audience is appropriate for Kudler’s products. This is essential in order to find the target market in developing a business’s marketing and strategic plans, especially for gourmet grocery stores such as Kudler’s Fine Foods. Conducting research is going to be essential for the growth of the store.

While conducting the marketing research Kudler’s will be able to find out who their direct competition is going to be and exactly what the contenders may have over the business. Trader Joes, local farmer market, and even Whole Foods could be considered their competition. Kudler’s could discover the demographics of the customer of their competitors and this could help Kudler’s to target this audience as well. This could be done by the promotion of Kudler Fine Foods as being an alternative to the competition....