Week 5 Hr587 Vision Paper

Week 5 Assignment: Vision Paper

HR587: Managing Organizational Change

DeVry University

Vision Paper - Introduction

Organizations need to have a very clear direction and operating guidelines for being capable of competing in the global and dynamic business landscape of today, where customers are extremely demanding and competition intense. The vision, mission and strategy statements enable organizational leadership to define what the organization wants to do, how it can help create maximum and sustained value and to ensure that all organizational members share the same definition on why the company is in business and what they as a team have to achieve. A vision statement helps ‘describe an ideal future’, provides a common and coherent strategic direction and conveys a larger sense of organizational purpose, and where the organization sees itself and wants to go in the long term (Logan, J. (2004)). The vision essentially describes the future as the organization sees it. A mission statement depicts ‘what the organization is and does’, essentially the purpose of the organization, what the organization does, who its customers are and how it goes about doing it. The goals and strategy statements ‘define specific organizational outcomes’ by defining how the organization would progress towards the future (Palmer, I., Dunford, R., & Akin, G. (2008)). These three statements together make a compelling story that helps communicate with the organization and craft a strong operational and cultural model that would help the organization succeed. This paper looks at how these three statements can be applied to Google to help it go to the next level and help create sustainable value.

Google - Vision, Mission and Strategy Statements

Google is one of the best known technology and software companies in the world, founded in 1998 and headquartered in Mountain View, California in the United States. The initial version of Google was conceptualized and built in 1996 by two...