Management Nokia

ABSTRACT

Mobile sector is one of the fastest growing areas that human race ever faced in the history. It started with very primitive versions of voice and texting, but now the mobile industry has come to a point where people can experience things that almost has no difference than using a computer. Rise of the internet era boosted mobile industry and vice versa is also true. Number of online people in the world is significantly increasing everyday and it is helping the unstoppable growth of the mobile market.

There was cell phones once through which people called each other and texted messages limited to some certain number of characters. This sounds like an ancient time, people using their phones just for two limited activities. It is true that there are people out there still texting and using voice products but for today’s users, these two activities have very strong competitors such as video calling, games, social networking, reading a book or a magazine, shopping, reading news, following sport events and watching TV. Thus, it is not called as “cell phones” but “smartphones” after embracing all of these remarkable functions within a mobile device.

In this study, we are going to investigate how and why a pretty successful cell phone company, Nokia, failed to missed the sector’s direction and failed to shift to smartphone fast enough before it lost its significant amount of customers to the competitors such as iPhone (Apple), Blackberry (RIM), etc.

INTRODUCTION

A smartphone is a device with which users can go online and spend time on social and dating sites, read a book or an article, shop, and do many more activities. It is practically a computer in your pocket, and by saying that we are not exaggerating, the functions that smartphones enabled us are tremendously many. It is one of the most important belongings of people, when we forget our smartphone at home most of us feel somehow incomplete. There are “people would rather lose wallet than cellphone”...