Communication

Fundamentals of Communication

In this chapter we will discuss:

• The Importance of Communication

• The Basic forms of Communication

• The Process of Communication

• Barriers to Communication

• Dealing with Communication Barriers

Communication is the process of transferring meanings. In a business setting this process sometimes accounts for the difference between success and failure and also profit and loss. This fact is now being recognized by both the corporate community and business schools. In a 1984 Harvard Business Review poll of practitioners and academicians, both groups felt that the oral and written skills of MBAs required a great deal of improvement.

Today business communication has become so important that many colleges and universities, nationally and internationally, require the course for graduation. It is becoming clear to all the concerned parties that communication is critical to the effective functioning of modern business enterprises.

|The importance of communication |

Effective business communication is important both to the individual and to modern organizations.

Helping You

Good communication skills often make the difference between being hired and fired. A well written resume and cover letter, and a convincing interview, can get you the job you want even though more qualified people had applied for it. 

And once you start working, you’ll find that good verbal and nonverbal communication enables you to interact effectively with others and get work done efficiently. Good writing skills also draw attention to you and increase your chances of promotion.

Good communication skills can help you in a variety of ways in your career: advance you socially (i.e. make useful contacts), build your self confidence, enable you to help and lead others.  Most successful people recognize the role communication skills have played in...