New York Times Case Study

The New York Times

TABLE OF CONTENTS:

1. INTRODUCTION 1

2. QUESTION 1 2

3. QUESTION 2 4

4. QUESTION 3 5

5. QUESTION 4 7

6. CONCLUSION 8

1. INTRODUCTION

The New York Times Company, is a leading global multimedia news and information company with 2010 revenues of $2.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe and related properties. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.  The New York Times Company is continuing to make the transition from an enterprise that operated primarily in print to one that is increasingly multiplatform in delivery and global in reach

The New York Times Company has been operating since 1896 and has been awarded 132 Pulitzer Prizes and citations, more than any other news organization. The company is committed to delivering quality news, information and entertainment in the U.S. and around the world.

2. QUESTION 1: IDENTIFY AND DISCUSS THE CHALLENGES CONFRONTING THE TIMES IN THE 21ST CENTURY.

Dishonesty and plagiarism within the workplace has various impacts on the organisation as a whole. The New York Times strives to deliver truthful and quality news to the public. In 2003 the New York Times current proprietor, Arthur Ochs Sulzberger Jr. faced what seemed to be the publishers ultimate test after a loosely supervised young reporter named Jayson Blair was found to have fabricated dozens of stories. The revelations sparked a news room rebellion that humiliated Sulzberger into firing executive editor, Howel Raines. This was a very challenging period for The New York Times as they were known for their excellent quality journalism they produced.

Following the circuit of events more challenges came to existence. Bill Keller, the successor to Raines was being held responsible for The New York Times financial performance...