Organizational Behavior of Montgomery Ward

Organizational Behavior

Organizational behavior and theories can shape the success of an organization in any industry. Through the application of these models, organizations can mold the various zones within their structure. In research, the application of organizational behaviors is used to determine the effects of these theories on the success of an organization. According to Robbins & Judge (2011), organizational behavior theories can help management to empower their people, creating a healthy work climate able to withstand both internal and external influences. The distinction between good and bad management can define the survival or failure of an organization.

Solid communication leads the most successful organizations. Organizations must be transparent to survive. Strong leadership will motivate others to embrace a vision, and smart management teams can implement solid channels of communication. Together the behaviors help empower employees to enact successfully the vision. Equally important to the success of an organization is the ability for the organizational structure to adapt to the ever-changing variables affecting the organization (Mintzberg et al., 2003). Although a great deal research is performed to evaluate the organizational behaviors within successful organizations, much can be learned from the failures of once iconic large organizations. Montgomery Ward, once a leader of retail sales, is worthy of such investigation.

Montgomery Ward

During the late 1800s, Montgomery Ward (MW) was at the apex of the retail industry. Originating in the 1860s, MW’s quick success came from its ability to remove traditional bargaining from the market by creating the first retail catalog. This catalog was aimed at supplying the rural farmer, and contained primarily farming supplies with fixed prices to remove the middle man. Ward was innovative and sought to keep prices low by finding bargains in foreign markets and small manufacturers (Fundinguniverse.com,...