Coca-Cola F-Commerce

Coca-Cola

Social commerce on Facebook

Describe the type of content Coca-Cola Facebook page offers and how it engages with customers

The Coca-Cola Facebook Page is a collection of customers’ stories showing how people from around the world have helped make Coke into what it is today.

44,831,508 likes; 474,667 are discussing it

sitelets

Small sites with interactive flash-animation to provide user experience and visual brand recognition

www.nomoving.com

www.abeachbonfire.com

www.fallingdominoes.com

underwaterdanceparty.com

Move to the Beat

Leveraging company’s sponsorship of the London 2012 Olympic Games for user interaction and drive

Application featuring London 2012 Olympics athletes and allowing users to remix Coca-Cola’s track, user’s favorite sport and music to create a beat and video that is unique. Users share theirs’ beats and videos on the coca-cola.com

YOUR STORIES

Users share thoughts, letters, photos, videos to tell a story where the company is featured

Best stories are promoted and authors receive wider audience. Cross-references with other social networks and content sharing platforms (e.g. flikr) are used.

Coke Studio

Joint project with MTV to promote musicians and producers from different genres

Coke Studio is an inspiring platform where renowned and upcoming musicians from various genres get together to create an enthralling experience. The idea behind fusion music is to get artistes from vastly different backgrounds blend their unique styles together to come up with an unforgettable new sound. The producer plays a great role in bringing the best out of the artistes and creating music which is simply enchanted.

AHH GIVER

Set of FB apps allowing users to send their friends personalized messages and a frosty Coke (a coupon that gives you 99 cents off select packages of Coca-Cola)

Coca-Cola.tv

YouTube channel featuring Coca-Cola castings, sponsored events, music mixes, users’...