Loyalty Programmes

PROJECT PRESENTATION

A STUDY ON THE CUSTOMER LOYALTY PROGRAMMES WITH SPECIAL REFERENCE TO BIG BAZAAR,COIMBATORE

INDUSTRY PROFILE

The term ‘retail’ is defined as the sale of goods or commodities in small quantities directly to consumers.

The retail industry in India gathered a new momentum with the establishment of different international brand outlets, hypermarkets, super markets, shopping malls and departmental stores. The BMI Retail Report for the fourth quarter of 2011 forecasts that total retail sales will grow from US$ 411.28 billion in 2011 to US$ 804.06 billion by 2015.

India's growing population and urbanization provides a huge market for organized retail.

MAJOR RETAILERS IN INDIA

•Future Groups Retail Formats •Raymond Ltd •The Tata Group-Formats •Reliance Retail-Formats

•Marks & Spencer: •Lifestyle International-Lifestyle,

Home Centre, Max, Fun City and International Franchise brand stores. •Aditya Birla Group - "More"

Outlets

RETAIL FORMATS IN INDIA

•Mom-and-pop stores •Category killers

•Department stores •Malls •Specialty Stores

•Discount stores •Hypermarkets/ Supermarkets

•E-tailers •Vending

RETAIL-KEY POINTS

•Foreign direct investment (FDI) inflows in single-brand retail trading during April 2000 to December 2011 stood at US$ 44.45 million, according to the DIPP. •Germany-based Metro AG will invest an additional Rs 560 crore (US$ 112.12 million) in 2012 to set up eight wholesale stores in India. •Reliance Brands will bring British shirt brand Thomas Pink to India, as it looks to rapidly increase its presence in the fast-growing domestic premium-to-luxury fashion retail market •India's retail sector is expected to grow to about US$ 900 billion by 2014, according to a report by global consultancy and research firm PricewaterhouseCoopers (PwC).

ABOUT

Future group is one of the country’s leading business groups present in retail, asset management, consumer finance, insurance, retail media, retail spaces and...