Marketing

Marketing Plan '' Final '' Team A

Michelle Ballard, Marie Cheeks, Regina DeStefano

Chris Dozier, Tamara Early

MKT/421

University of Phoenix

Tom Lalka

March 25, 2008

Final Paper -Marketing Plan

This paper will be a culmination of each learning team paper that Team A has completed to date. In the first paper, Team A created a new product called Slim-n-Slender. This product will be the basis of the marketing plan over a span of four weeks. The team gave an overview of the product, a description of the product, an explanation on the importance of marketing, identified a SWOTT (Strengths, Weaknesses, Opportunities, Trends and Threats) and created a marketing research approach in which the team could develop the marketing strategy.

In the second paper, Team A identified the segmentation criteria that would impact the target market of the product; factors that influence the buyers and consumers purchasing decisions were identified; and Team A analyzed the current competitors on the market and defined the competitive landscape of Slim-n-Slender.

In the third paper, the pace at which Slim-n-Slender would move through the Product Life Cycle (PLC) was identified, along with the factors that will impact Slim-n-Slender movement. The team also identified the positioning and differentiation strategies of the product and identified the appropriate pricing strategy.

Within this paper, Team A will identify the appropriate place and promotional strategies that will be used to develop a strategic marketing plan. This will be broken down into four steps: Develop an initial sales promotion schedule, create an advertising plan, identify public relation opportunities and analyze the impact of channel management decisions on the marketing of Slim-n-Slender. Team A will then develop a budget for the marketing plan and identify the quantifiable elements used within the marketing plan.

Place and Promotional Strategies

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