Lululemon

lululemon

athletica

“Do you lulu?” Marketing Campaign 2011-2012

Table of Contents

pg. 3 pg. 6 pg. 7 pg. 9 pg. 10 pg. 11 pg. 15 pg. 17 pg. 22 pg. 43 pg. 46 pg. 47 Introduction Executive Summary Research Objectives Situation Analysis Consumer Analysis Industry Analysis Broad Overall Analysis Strategies and Plans Timeline and Budgets Summary References and Appendices

Bulldog Marketing is a marketing communications firm based out of Houston, Texas, that has extensive education and experience with building brand awareness and online sales. Our team members have an eclectic background in business, marketing, digital marketing, media relations, new and social media, and public relations. Our proven results as a team speak for themselves, as we have created successful campaigns and strategies for a number of high-caliber clients. We chose to focus on lululemon athletica because we feel the brand has very strong potential in the U.S. market. lululemon has strong sales and is growing at a fast rate every year. Since lululemon is a Canadian-based brand, the brand awareness in the United States as yet to reach its full potential. We at Bulldog Marketing feel that our combined experience coupled with lululemon’s strong branding that already exists in other markets will prove to be successful. We look forward to working with you in the months ahead and building the lululemon brand.

Introduction

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Meet the Team

Nicole Grandy has a Master of Business Administration from The University of Houston and a Bachelor of Business Administration in marketing from The University of Texas at Austin. With experience in marketing research as well as internet marketing, Nicole is constantly keeping up with the newest trends in the industry. In her spare time she enjoys traveling, cooking, and Longhorn football.

Jeffrei Clifton completed her MBA at the University of Houston and her B.A. in Mass Communication with a concentration in Public Relations with minors in...