Estee Lauder Case Study

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Submitted by to the category Business and Industry on 07/31/2012 09:46 PM

Submitted by:

Reginald C. Lamson

Introduction:

• Manufacturers and marketers

Skin care, makeup, fragrance and hair care products

• Estee lauder companies came in front in 1946

• ByEstee lauder and her husband Joseph lauder.

• Estee lauder companies has 26 brands

• Selling products in over 130 countries andterritories

• Employs over 22000 people worldwide.

VISION STATEMENT

In a short, concise statement, Estee Lauder Companies Inc. stated their vision, i.e.

“Bringing the best to everyone we touch.”

MISSION STATEMENT

“We (Estee Laude r) are a family company

committed to working together

with uncompromising

ethics and integrity

I. STATEMENT OF THE OBJECTIVES

• To know the possibility of bringing Estee Lauder to in the Philippines.

• To know the possible market for Estee Lauder products.

II. CENTRAL PROBLEM

• High cost of production

• Difficulties in distribution channels /Changes in distribution policy and retail environment

III. SWOT

A. STRENGTH

• Markets about 9000 of quality products.

• Global licenses for fragrances and cosmetics.

• Each of the company brands has a single global image

• It engages celebrities to advertize its products

B. WEAKNESSES

• Difficulties for the customer to order online for those who doesn’t have computer and bank accounts.

• High pricing

• Geographically not targeting Asian countries

C. OPPORTUNITIES

• Popularity of online shopping is hit now a days.

• Seeking of sale items and discounts of the consumers.

• High population of possible target market in Asia.

D. THREATS

• Competitive pricing of other competitors in the Philippines/Asia.

• Global economy slowdown.

• Customer loyalty to other brands.

IV.

A. SOLUTION:

1. Merging with other company in the Philippines or other countries in Asia.

2. Do a unique and extensive advertisement.

3. Make a new product that matches the Asian people.

B. ADVANTAGES:

1. This will help Estee Lauder to enter...

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