Submitted by: Submitted by nazmul
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Pages: 17
Category: Business and Industry
Date Submitted: 08/01/2012 11:04 AM
Bangladesh Journal of Medical Science Vol.09 No.4 Oct’10
Original article
CSR by Islami Bank in healthcare – stakeholders’ perception
R Shafiqur1, J Sadia2, M Nicholas3
Abstract
Background: In the Bangladesh society, a few organizations are contributing through their
activities on Corporate Social Responsibility (CSR). It is a general belief that the
contribution of Islami Bank Bangladeshi Limited in CSR is highest among the financial
institutions. It is an observation that IBBL’s CSR contribution in the healthcare sector is
very significant. Objective: This paper explores the stockholders’ perception of CSR
contribution in the healthcare sector by Islami Bank Bangladesh Limited (IBBL). Method:
Authors used qualitative approach in doing the research. Data were collected through a
survey. Likert scale was used to explore the significance of stakeholders’ perception.
Results: This paper reports the findings of a qualitative study on perceptions of CSR by
IBBL in the healthcare sector of a heterogeneous group of stakeholders. The findings
reveal the perception of stakeholders towards the social contribution of Islami Bank
Central Hospital (IBCH), an Institution for CSR in healthcare by IBBL. The stakeholders
believe that this hospital is significantly contributing to the society through its support in
the healthcare sector. It is also found that the hospital is proactive in providing healthcare
support to the community through its highly standard human resources, world class
medical equipment, outstanding management team and superb customer care support.
Conclusion: This exploratory study makes a contribution to the relatively new body of
work on CSR in Bangladesh, especially in the healthcare sector by IBBL and hopefully
will encourage further research on the topic. This study will also contribute to improve the
governance, social, ethical, and environmental conditions of the healthcare sector.
Key words: Corporate Social Responsibility (CSR), healthcare sector,...