Consumer Behavior on Dell Laotop

An Analysis of Consumer Behavior and Marketing Strategies

Submitted To-

Md. Farhan Faruqui

Senior lecturer& course instructor

Dept. of Business Administration

Submitted by-

Name | ID |

Md. Asibul Islam | 2009-2-10-319 |

Shafket Ahmed Chowdhury | 2009-2-10-205 |

Ahsan Habib | 2009-1-13-011 |

Jubair Rahman | 2009-2-10-155 |

Quazi shamsul Islam | 2009-2-10-154 |

Date of submission: 7th December 2011

Contents

An Analysis of Consumer Behavior and Marketing Strategies 3

Dell laptop: An Analysis of Consumer Behavior and Marketing Strategies 5

Executive summary 6

1. Introduction 7

1.1 Origins 7

1.2 Objectives 7

1.3 Scope 7

1.4 Limitation 7

1.5 Methodology 8

2. Background of Dell-laptop 9

2.1Company Profile 9

2.2. Company Mission: 10

2.3.1. Products: 10

3. Analysis of Consumer Behavior: 11

3.1. Profile of the Target Market: 11

3.1.1. Demographic Factors: 11

3.1.2. Social Factors: 16

3.1.3. Other Findings: 17

3.1.4. Self-Concept: 21

3.1.5. Psychological Factors: 22

3.2. Memory 24

Short-Term Memory: 24

Long-Term Memory 24

3.3 Attitude: 28

3.3.1 Attitude component: 28

4.0 Recommendation: 36

5.0 Conclusion: 37

6.0 BIBLIOGRAPHY 37

Books: 37

Website: 37

Dell laptop: An Analysis of Consumer Behavior and Marketing Strategies

Executive summary

A successful marketer must understand consumer’s psychology and behavior to successfully grip the target market. To fully understand consumer need, demand, marketers need to accomplish marketer research. In this report, we have analyzed consumer’s psychology, opinion, perception, and behavior towards Dell-laptop. Dell, Inc. is an American multinational information technology corporation based in 1 Dell Way, Round Rock, Texas, United States that develops, sells and supports computers and related products and services. Bearing the name of its founder, Michael Dell, the company is one of the largest technological corporations in the world, employing...