Accenture Case Study

Running head: UNIT 4 CASE STUDY

Unit 4 Case Study: Accenture Name Removed MGT 614 Global and Transnational Management Tiffin University November 21st, 2010

UNIT 4 CASE STUDY Introduction The purpose of this paper is to analyze the knowledge management (KM) strategies of Ireland based Accenture Plc. Accenture (ACN) is a $27.4 billion dollar global management

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consulting, technology and outsourcing firm with operations in 48 countries and is led by CEO William D. Green. Accenture’s business model is to utilize its wide-ranging knowledge of industries and business processes to help its clients identify opportunities and implement solutions that will help them increase revenue, enter new markets, and deliver products and services more efficiently (Standard Poor's, 2010). According to Phatak, “knowledge is an intangible asset in an organization, composed of the skills and knowledge of key individuals within the organization, patents, databases, and networks, as well as information regarding relationships with customers, suppliers and regulatory agencies such as the government” (Phatak et al., 2009, p. 300). With operations spanning 48 countries, 177,000 employees worldwide serving clients in 120 countries, and the complexities associated with consulting work, it’s simple to see why Accenture recognized early on that it needed a deliberate and organized KM strategy to help it convert and manage valuable information accumulated by its workers over time if its to continue to be a leader in its industry. Identification of the company’s strengths and weaknesses Accenture’s strengths include a well known and respected brand name, valuable relationships with senior executives and governments, expertise in technology services that improve client business processes, talented workforce, coordination between divisions, global distribution capabilities, strong balance sheet, breadth of product line, access to attractive

UNIT 4 CASE STUDY supplies of skilled labor,...