Walt Disney Co vs Time Warner

The Walt Disney Company vs. Time Warner: A Marketing Comparison

In the 21st century, the term media empire is most closely associated with two very large and successful corporations. These corporations are The Walt Disney Company and Time Warner Inc. The massive reach of these two giant companies surpasses simply the motion pictures and television industries, but also they have assets in the publishing industry, theme parks and attractions, interactive media such as computer or video games and websites, as well as some ventures into sports franchises. In about every industry that is connected to entertainment, these two immense corporate titans are rivals that are jostling for everyone’s consumer dollars and time. The best way for these companies to get that precious consumer money and time is through the specific use of very effective marketing tactics led by an even more effective and creative marketing team, which won’t just inform the consumer, but also persuade them, move them, get them to purchase the products as well as services, and then get them to come back and do it all over again.

In slide 1-2 it defines the basic concept of marketing as an organizational function and a set of processes for creating, communicating, and delivering value to customers and for the managing customer relationships in such a way as that benefits the organization and all its stakeholders. The Walt Disney Company as a whole tries their best to market to families, mainly by portraying their company as a safe, friendly, and responsible alternative to their rivals. Time Warner Inc. however does not focus as much on the family marketing, but focuses a lot more on its industry dominance and their history of excellence with their products and services. Excellent marketing is by far not an accident; it does in fact require much trial and error, mixed with the expertise and effort of very talented individuals. It is clearly safe to say that these two companies would not have...