Fast Food

RESEARCH PROPOSAL

COURSE SUBJECT : SPECIAL RESEARCH INTEREST

COURSE CODE : MMW 3013

YEAR : FINAL (DELTA LEVEL)

|Name : | Siti Khodijah Bt Mohd Azhar |

|Student ID : |1081107783 |

|Course : |Media Innovation |

|Date : |1 July 2012 |

|Title : |A study on consumer preferences towards consumption of fast food in Malaysia |

|Abstract : |In general business term, consumer preference is the fact of people liking or wanting one thing more than another. In a more detail |

| |term it is in which customer are informed and remaindered about the products and are requested and persuaded to purchase their |

| |products. Such communication may be made their along the product or well in advance of the introduction of product into the market. |

| |Such communication becomes necessary when a new product or service is introduced in the market or an old product is improved or it |

| |is simply to increase the sales of the products. The importance of consumer preferences towards the fast food industry has become an|

| |important phenomenon. As consumer preferences are constantly changing, analyzing several factors such as the type of fast food |

| |consumer prefer,...