Harvard Business Review

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Date Submitted: 08/06/2012 09:37 AM

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HARVARD BUSINESS REVIEW- COMPETING ON ANALYTICS

* Businesses are covered with data. Business Processes are among the main which differentiate one business from the other because many businesses are same in technology, etc.

* Analytics knows everything about customers, what they want, how much they are going to spend; they also know the compensation cases and turnover rates, how much one contributes towards the organisation. They also tell us about the individual performances of the employees. It is also instrumental to understand the dependency on capital tax which has exceeded 20% growth per share every year.

* To understand the characteristics shared by analysts competitors, they studied 32 organisations that made a commitment to fact based qualitative analysis.

* We all know the power of the killer approach. A consumer would buy the hardware just to run that application. A killer approach can substantially increase the sales of that platform on which it runs. It is not just a support tool, it is a strategic weapon for them.

* At a time when firms and many industries offer similar products and use comparison in technologies, business processes are among the five remaining points of differentiation and analytics competitors winning every last drop of value from those processes.

* In companies that compete on analytics, senior executives make it clear from the top down – that analytics is central to strategy. Such organisations launch multiple initiatives involving complex data and statistical analysis and quantitative activity is managed at the enterprise level.

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Prof. CS Dikshit Vipesh Jain

1 MBA-J...