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Retail: Creating a > Experience for Customers

Retail at the Edge

The next wave of retail is happening now. And Accenture sees a future ripe with opportunities to serve customers better than ever before. In what Accenture calls the “influence marketplace,” retailers can connect in new ways with the socially networked digital customer. Through context retailing, companies can present their wares within a dynamic kaleidoscope of contexts—the customer’s home, car or social setting. Retailers at the edge can tap the streaming environment, taking on the role of “connector” to present solutions that may be made up of offers from multiple organizations, and create a seamless, bi-directional flow of goods and services.

In the thick of the ever-changing retail landscape, the digital consumer is connected and empowered and expects a relevant, differentiated “greater than” experience. Forward-thinking retailers are responding by working in new ways to be more flexible and adaptive, operate across markets and channels, manage inflationary and deflationary pressures, and compete on a global scale. Accenture understands these challenges and teams with retailers to: • Gain customer insight, using technology to capture actionable information and deliver a better customer experience. • Drive growth through penetrating new markets, developing new services and fostering new partnerships. • Power innovation through more relevant private label products, services, partnerships, formats and channels. • Achieve operational excellence by integrating key information, processes, systems and organizations to drive multichannel supply chain mastery. Through tailored strategies, expert teams and digital solutions, Accenture helps retailers deliver a “greater than” experience that engages customers, enhances value and relevance, and helps build a competitive advantage. 2

Delivering Striking Results in the Dynamic, Global, Multichannel Retail World, by:

• Collaborating with a global...