Supply Chain Management

INDIVIDUAL ASSIGNMENT

MODULE: MO0358

STRATEGIC SUPPLY CHAIN MANAGEMENT

BACHELOR OF ARTS (HONS) IN BUSINESS MANAGEMENT

15TH INTAKE

(PART TIME)

LECTURER: DR. LIM SIEW CHOON

STUDENT NAME: TAN LI CHING

STUDENT CODE: 11038919

TOTAL WORDS COUNT:

Content Page

1. Executive Summary

This assignment provides an analysis and evaluation of the logistics and supply chain management issues or problems and how to benchmark best-in-class practices strategily and flexibility to overcoming vulnerability towards an organisation for competitive advantage.

Methods of analysis of this assignment are more on qualitative analysis include content analysis of company corporate profile book, theories from text book and reference books from Singapore national libraries and demonstration given lecturer. Other qualitative analysis includes interpretation of formal and informal interviews conducted at the organisation and observation during plant tour. On top of that, interpretation of the findings from the case studies also suggests the hypotheses for the problem solving recommendation.

The research draws attention to the fact that food and beverage manufacturing successful very depend on having an effective supply chain management. As this industry produce most of the perishable products and have the shortest shelf life and product cycle time compare to other commodity products, it need to be on top of the situation of consumer changing preference, food trends, food safety risks and regulatory compliance before profitability counts (Brandt and Taninecz, 2009).

One of the more significant findings to emerge from this study is that small and medium enterprise (also known as SMEs) like the selected study organisation – Sunfresh Singapore Pte Ltd may be always striving to improve its business or supply chain but are either unaware of best-in-class best practices or no way to execute it. If fact, by using competitive benchmarking strategily, SME can choose...