Networks Allances as Strategy

WORKING PAPER

ITLS-WP-11-15

Networks alliances as strategy:

A case study of an SME in an

emerging economy.

By

Peter Lok, Jo Rhodes1 and David

Walters

1

Macquarie Graduate School of Management

(MGSM), Macquarie University

August 2011

ISSN 1832-570X

INSTITUTE of TRANSPORT and

LOGISTICS STUDIES

The Australian Key Centre in

Transport and Logistics Management

The University of Sydney

Established under the Australian Research Council’s Key Centre Program.

NUMBER:

Working Paper ITLS-WP-11-15

TITLE:

Networks alliances as strategy: A case study of an SME in

an emerging economy.

ABSTRACT:

This study adopts a qualitative approach to examine key factors

to build successful network alliances in emerging economies. A

market leader firm in the retail optical industry in China was

used in this study. Data from interviews was collected from

senior management of the firm, suppliers and customers in

relation to effective strategies and factors for successful network

alliances. The result in this study showed that relationship

management and knowledge sharing management had the

highest impact on effective network alliances. That is, trust,

relationship and knowledge sharing play a dominant role.

KEY WORDS:

Strategic network alliance; relationship management;

knowledge sharing management; SMEs.

AUTHORS:

Lok, Rhodes and Walters.

CONTACT:

INSTITUTE of TRANSPORT and LOGISTICS STUDIES (C37)

The Australian Key Centre in Transport and Logistics Management

The University of Sydney NSW 2006 Australia

Telephone:

Facsimile:

E-mail:

Internet:

DATE:

August 2011

+612 9351 0071

+612 9351 0088

business.itlsinfo@sydney.edu.au

http://sydney.edu.au/business/itls

Networks alliances as strategy: A case study of an SME in an emerging economy

Lok, Rhodes & Walters

1.

Introduction

The global financial crisis (GFC) and the rise of the BRIC (Brazil, Russia, India, China)

economies have shaped a new...