Globalization and Wal-Mart

Globalization for Wal-Mart can be factored by numbers or just the products alone. Planning is the biggest part in succeeding in this. For example, comparing Wal-Mart to the ExxonMobil, the oil company is growing by raising prices where the retail store is doing the exact opposite and growing by lowering prices. They organized their business by putting the store within 5/10 miles of every home in America. This is leading all retail stores and according to Probe Ministries, "Wal-Mart is as big as Home Depot, Kroger, Target, Costco, Sears, and Kmart combined. Target might be considered Wal-Mart's biggest rival and closest competitor, but it is small in comparison. Wal-Mart sells more by St. Patrick's Day (March 17) than Target sells all year." (Para 10)

The facts of building their business on the economy and what families can afford are what really make the company achieve their goals. They are controlling their success by factoring in the internal and external factors that ultimately define who they are. ExxonMobil leads in sales because they raise prices; Whereas Wal-Mart comes in second because they keep prices low enough to sell lots of products to the consumers. They control not only America but the world's consumers by knowing what the customers want, need and how much they have to spend. Doing this is a huge way to not only help the economy but become a great business.

Diversity is another factor that Wal-Mart has to take into consideration in order to keep the business running as well as they are today. The truth is diversity is everywhere and the items needed, change depending on each community. Wal-Mart is a company that has the same products throughout all the stores but also highlights the products needed more in the different neighborhoods. They have to plan accordingly to the needs of the consumer. With their plan they can organize each store to what the demands are. Diversity goes much beyond the products but the employees as well. According to...