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Category: Business and Industry
Date Submitted: 08/22/2012 07:08 AM
SCHOOL OF BUSINESS
BA in Business Management Year 2
Topic : Business Intelligence & Toyota Case Study CW1 & CW2
STUDENT: KAGIA ANTON
LECTURER: ATHIANOS STERGIOS
MODULE: BUSINESS INTELLIGENCE
ACADEMIC YEAR
2012
Contents
1. Introduction
Business Intelligence is the acquisition, and utilization of fact based knowledge to improve a business’s strategic and tactical advantage in the marketplace. e-SI3 utilizes the natural interconnected nature of the Internet and World Wide Web to enable business intelligence through the integrated delivery of accepted and tested decision support technologies and the facilitation of conversations through communication technologies. e-SI3 recognizes that .Business Intelligence is not a technology but a process. As such the process can be aided by technology, but it cannot be replaced by technology. e-SI3’s holistic approach to Business Intelligence offers the best products for the right tasks with an integrated delivery that optimizes business intelligence.
Business intelligence systems combine operational data with analytical tools to present complex and competitive information to planners and decision makers.The objective is to improve the timeliness and quality of inputs to the decision process. Business Intelligence is used to understand the capabilities available in the firm; the state of the art, trends, and future directions in the markets, the technologies, and the regulatory environment in which the firm competes; and the actions of competitors and the implications of these actions.The emergence of the data warehouse as a repository, advances in data cleansing, increased capabilities of hardware and software, and the emergence of the web architecture all combine to create a richer business intelligence environment than was available previously.Although business intelligence systems are widely used in industry,...