Marketing and Concepts Worksheet

Marketing and Customer Relationship Concept Worksheet

The purpose of this assignment is to begin the process of Problem Based Learning. In this step, you will be looking at one or more realistic situations and using them, in the context of this course, to identify the key concepts involved that you will need to understand in order to solve whatever problems you might encounter in those situations. Complete the table below by identifying at least five concepts that you will study from the mind map on the rEsource page in order to resolve the situations presented; list and briefly describe them in column A.

You have on the rEsource page a scenario that provides an example of a realistic situation in which these concepts apply. Examine this scenario and in Column B identify specific examples from it which illustrate an application of the concept. The example could be an issue in the scenario which illustrates a concept.

Cite in Column C where in the reading you found the concept that the example illustrated.

Cite in Column D a personal experience of the same concept in Column A to a situation that has occurred in your own organization.

TeraTech has been successful with their existing CRM product and in the Pharmaceutical industry. As CRM offerings go beyond basic functions and into modeling and analytics, the company needs to be presently looking for growth opportunities. The CEO has given the Chief Marketing Officer (CMO), Christine DeFalco, the assignment of building a strategic marketing plan for this new product to present to the Board of Directors. DeFalco has many challenges and opportunities to view and outline in order for the company to reach to following objectives. TeraTech needs to remain competitive in the industry by developing new technology, organizing internally to meet new demands while developing marketing strategies for current and future products to better serve consumers.

Table for Assignment One

A: Concept B:...