Ten C's of Branding

The 10 C's Of Branding

This is a questionnaire you can use to test the strength of a brand. Its not rocket science but some of it can be useful to guide thoughts when critiquing a company brand and marketing MO

1.COMPETENT

If you don't have a valid product or service, you are wasting your time branding it.

-Are your products and services valid?

-What is strongest?

-What currently are our greatest deficiencies?

-How do you communicate this value?

2.CREDIBLE

-Are we delivering our products and services in a believable manner?

-What means are we using?

-Who are our most credible partners and why?

3.CLEAR

-What is the core idea? (Consider what you are not?)

-What is your core message?

-How focused and accessible is it?

4.COMPELLING

-What is compelling about the marketing message?

-Who are you focusing on?

-What does it take to get that audience passionate about your products and services?

5.CONSISTENT

-What is your track record?

-Do you do what you say you do?

6. CONSTANT

-How do you go about staying visible?

-Have they gone into hiding?

-If so, why?

7.CONFIDENT

-Are there areas of bashfulness or hesitating?

-What has been done to demonstrate confidence?

8. CONNECTED

-What communities are you apart of?

-What does the your corporate responsibility initiatives look like?

-Is there a loyal following of ambassadors?

-What is the depth of their connection?

9. COMMITTED

-How do you demonstrate that you are in it for the long haul?

10.CURRENT

-What are the inspirational and aspirational elements in your Branding?

-What communicates your authenticity?