Project

Adept Foundation

ADEPT INSTITUTE OF MANAGEMENT STUDIES,

MBA DHARWAD.

(Approved by SMU UNIVERSITY manipal)

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STUDY ON

“A STUDY ON THE EFFECTIVE PROMOTIONAL STRATEGY WHICH INFLUENCES CUSTOMER TO PURCHASE A PRODUCT OF BIG BAZAAR”

A Report Submitted in Partial Fulfillment of

The Requirement for the Award of

MASTER’S DEGREE IN BUSINESS ADMINISTRATION

2009-2010

Submitted by

Manjunath Reddy.

Exam No. 520864273

Institute Guide: Company Guide:

Mr. Nityanand. Mr. Arif.

Faculty Asst Department Manager

AIMS College, BIG BAZAAR,

Dharwad. Hubli.

Adept Foundation

Adept Institute of Management Studies, MBA Dharwad.

(Recognized by ISO, & Affiliated to SMU University, Manipal)

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This is to certify that Mr. Manjunath Reddy.

student of Adept Institute of Management Studies, bearing Registration No. 520864273 of MBA 3rd Semester has successfully completed his summer in plant training 2009-2010.

Project Guide Dean

Date: ______________

INDEX

|CHAPTER NO. |TOPIC |PAGE NO. |

|I |Summary |5 |

|II |Acknowledgement |6 |

|III |Declaration |7 |

|IV |Industry Profile |8 |

|V |Competition In Retail...