Submitted by bobmarshal21 to the category Business and Industry on 08/30/2012 10:12 AM
[Company Name]
Tactical Marketing Plan
Version 0.0
[Date published]
Presented by:
[Presenter's name]
Tactical Marketing Plan
Use the Tactical Marketing Plan to identify the action items and expectations that surround marketing your product or service. Use this template to begin the process of brainstorming and building your marketing plan.
Plan Overview
Practice:
Name of Campaign:
Campaign Manager:
Subject Matter Expert:
Objective
Target Market
In this section, you need to define your current customers and the potential customers you want to target.
Product Demographics
Target Contact Demographics
Message Summary
Call to Action
Use this section to brainstorm words or phrases that ask the customer to take action.
What is the desired outcome?
What is the pull-through offer?
Process
List Development
Prospecting Mechanism
Pre-event Follow-up
Post-event Follow-up
Opportunity Qualification Process and Criteria
Project Plan
Necessary Event Resources
Resource Role Estimated Work Hours
Budget
Compile a list of pertinent items that you will use to create your budget line items (for example, booth rental, amenities, travel). Use the Marketing Budget Plan template to build your final budget.
Metrics and Expectations
Approval
CEO: Date: / /
Campaign Manager: Date: / /
Product Manager: Date: / /
Project Manager: Date: / /
Date: / /
Date: / /
Campaign Sign-off
The undersigned accept this Marketing Campaign as described herein.
Signature/Date Signature/Date
Signature:
Signature:
Print first and last name:
Print first and last name:
Title:
Date:
Title:
Date:
Signature:
Signature:
Print first and last name:
Print first and last name:
Title:...
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