Company

INTEGRATED MARKETING COMMUNICATION OF CADBURY

Marketing communication mix elements

Advertising:

“Advertising is the non-personal communication ofinformation usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media” (Bovee, 1992). Television, the print media and posters have been the main media of communication for Cadbury’s advertisements. Cadbury’s TV campaign was devised illustrating the essential consumption occasions. For example, the eight weeks campaign of Cadbury’s TV advertising to be showed in the evening time was seen by its target audience and it had reached 85% of the market. In addition, according to the sources from Cadbury’s website, there are other types of advertising form being used in Cadbury which is the trade advertising, informative advertising and the consumer advertising. Cadbury has launched a lot of periodic trade advertising to monitor quality checks and educate its retailers as well as promoting sales. For the purpose of inform and remind customers, Cadbury published an advertising regarding “the facts about Cadbury” in 55 trade publications. Cadbury never ignore the importance of consumer advertising that people can see many Cadbury’s advertising in newspaper, magazine, Cadbury’s website and so on. More importance, Cadbury has launched a response cell through toll free number and an email id to encourage its customers to give feedback.

Advertising Their Products in Different Ways

The sales of product in the market depend upon advertising which is one of the factors that boosts the sales of the product in the market. Advertising can be in the form of print advertising, banner advertising, advertising on Television, radio advertising and of course advertisement on Internet. Over the last several years internet has emerged as a strong and successful platform for advertising a product by using different ways and methods to attract the attention of the...