Internal, External Factors

Internal, External Factors

Juan Galvan

MGT230

August 26, 2012

Mark Trask

Internal, External Factors

Globalization-Amazon.com

Amazon.com has been in business since 1994. Amazon.com started as an online book retailer until the early 2000’s when it started to transition into consumer electronics and eventually engineered its own tablet (Kindle) and digital content reader (ebook reader). Amazon’s business model is 100% customer centric. It has done so with giving special discounted prices and freebies such as free shipping. At Amazon.com consumer can purchase anything from cars to personal home supplies. The company breaks down its sales into three categories: electronics and general merchandise, media, and other. The company holds its global headquarters in Seattle, WA with an additional headquarter in Miami, FL. The European headquarters is located in Luxembourg City. Amazon has locations all across Europe such as the U.K., Germany, France, Japan and China. Amazon understands its needs to continue to expand globally so they can keep growing. With Amazon.com’s sales it is estimated that 47% of its revenue comes from international sales which will soon become more than half. The company continues to sell electronics in which five years ago media made up about 90 percent of its international business. Amazon.com’s business model is to expand globally and be the most customer centric company in the world, from the initiatives they have set it place, it indeed looks like they will be successful.

Technology

Leading, the function of motivating people to reach higher levels of efficiency and profitability to reach company goals (Bateman & Snell (2011), p.). In 2010 Jeff Bezos, Founder and Chief Executive Officer of Amazon.com, Inc., wrote a letter to his shareholders that mainly focused on technology. Leadership among this organization is and continues to be critical as it allows that efficiency and profitability to be reached. “State management is...