Submitted by: Submitted by kenhong87
Views: 1082
Words: 406
Pages: 2
Category: Business and Industry
Date Submitted: 07/30/2009 06:22 AM
Introduction
Secret Recipe, it a lifestyle café chain has become a household name following its debut in 1997. Secret Recipe has successfully established its brand name in Malaysia, Singapore, Indonesia, Thailand, China and Philippines by virtue of its fine quality cakes, fusion food and distinctive service.
It is also a leading and largest café chain in Malaysia, with Halal certification awarded by Jabatan Kemajuan Islam Malaysia (JAKIM), Secret Recipe is committed to continue to adhere to the standards of preparation of all food in the restaurant in accordance to the regulatory guidelines. Customers can always enjoy in confidence from more than 20 types of fusion food, 40 cake creations and pastries, with a flavorful range of ice cream and beverages offered in all Secret Recipe outlets.
The company has registered an impressive double-digit growth for the past 5 years. In a short period of ten years, Secret Recipe has experienced a rapid growth of over 150 cafes throughout the region. Secret Recipe continuously strives to surpass its own accomplishments and to be recognized as a leader in the industry.
Dato' Steven Sim Leong Thun is the founder of Secret Recipe Cakes in 1998. He successfully transformed a small family business into a market leader within a short period of time. Dato' Steven Sim has cultivated an energized team of people, which grew from six to over 300 today. His drive for high standards and to surpass his past accomplishments has resulted in exceptional retail growth with 50 cafés in the country. Defying the statistics of an economic crisis, he steered the companies to register annual growth of 30% for the past nine years, profits leaped 300% in 2008.
Without any professional training in baking, he has developed the “Secret Recipe” brand. Under his leadership, Secret Recipe received numerous quality and excellence awards for its products throughout the five consecutive years since inception. Dato Steven Sim devotes time to raising funds...