Analytical Data Intelligence

Date: 28 June 2012

Author: Ezelna Jones

Company Info:

Effective Intelligence is a leading developer of proven analytical data intelligence solutions that extract maximum value from customer and business data to help you solve your marketing, fraud, risk and enterprise data management problems.

Summary:

Analytical Data Intelligence is the name given to a solution methodology pioneered and developed by Effective Intelligence that bridges the data-information-insight-decision gaps in an organisation. It does so through combining solutions and services spanning from raw data to the implementation of automated decisioning platforms.

Press Release:

An Innovative Approach using Analytical Data Intelligence

The degree of change and complexity is unprecedented in today’s business environment. Unpredictable markets, copycat marketing, evolving technologies and mounting costs are impacting the way we plan and operate.

Businesses need to continuously evolve and to embrace new methods and tools that enable smarter decisions and cost cutting methods. One such approach that has delivered significant results is Data Analytics. Effective Intelligence says it has seen an upturn in interest in Data Analytics by businesses generating insights from their business or customer data.

The next step up is Analytical Data Intelligence which is the name given to a solution methodology pioneered and developed by Effective Intelligence that bridges the data-information-insight-decision gaps in an organisation. It does so through combining solutions and services spanning from raw data to the implementation of automated decisioning platforms.

However, there are many misconceptions about data analytics, the usage and deliverables. As Julian Ardagh, CEO of Effective Intelligence explains, “Before data can be effectively used for business analytics, customer relationship management or even relatively simple marketing campaigns, the data needs to be cleansed,...