Unit One

Unit One Written Assignment

Vincent Toscano

MT499-25MBBL: Bachelors Capstone in Management

Kaplan University

Professor Dennis Wenger

July 17, 2012

Business and Company Overview:

The business that I have chosen is called The Hagerstown Playhouse; it is a family entertainment center that provides indoor and outdoor activities. The Hagerstown Playhouse will be taking a different approach to family fun to include all of the latest technological advances and by doing it in an environmentally safe arena. The Hagerstown Playhouse will provide family activities at an affordable cost so that even large families will be able to enjoy the activities at The Hagerstown Playhouse. By providing individual and family entertainment, The Hagerstown Playhouse will offer to its customers; Bumper Cars, Laser Tag, Batting Cages, Miniature Golf, Virtual Arcade Games, Birthday and Corporate Parties, and help sponsor Charity Fundraisers. The Hagerstown Playhouse will also offer a safe environment for children; parents will be assured that their children will have quality entertainment for a low cost. By providing entertainment for all age groups we can help bring the community together and to encourage one another. The Hagerstown Playhouse has opportunity in the Hagerstown and surrounding Tri-state area for this type of entertainment center. There is not another like it for 30 to 40 miles that comes close to what we offer The Hagerstown Playhouse customers. With families as our key market area, we are not just focusing on the Hagerstown area, but all of Washington County MD, Franklyn County PA and Berkeley County WV.

Vision Statement:

The Vision Statements defines the organizations purpose; it is done in the terms of the organization’s values and not the bottom line measures. The values in the vision statement are the guiding beliefs on how things should be done. The vision statement communicates both the purpose and values of the organization. For employees, it gives...