Marketing Plan for Snack Food

I. Executive Summary

C-Premo Industry is a company consisting of six Entrepreneurial Marketing students which offers snack food called C-Premo for the students, teachers and faculty, staffs, and school workers in MSU-IIT, Iligan City. The company provides the tastiest and hunger-satisfying snack with a right quality, manually made by the owners with genuine and expertise.

C-Premo means "Camote"- Premo in which "Premo" connotes to be "prime" or leading as number one.

C-Premo Industry is targeting and focusing mainly to the students of MSU-IIT for they constitute the largest population in the school who buy snack foods three times or more per day. The company offers various flavors of the product, C-Premo, which can be located beside CBAA Canteen, directly adjacent to the School of Engineering Technology Building.

Over the past years, business stalls in the school have never been tried to provide the customers a snack such as mashed camote rolled into cone of slice bread that satisfies hunger when students rush to school and failed to eat their meals. According to our market survey, out of 80 students, 97% of the respondents love to buy and eat snack foods at school in substitute for their breakfast and other meals and all of them prefer to eat healthy snack foods rather than instant ones.

While there are three stalls in the CBAA Canteen who offer camote snack, none of them provide the C-Premo snack which is a camote-plus-bread snack that aids hunger, provides various health benefits and make friends with students’ budget.

As the company sees their market, it projected 8,000php as revenue projection for the first month of operation. C-Premo Industry seeks P24, 000 operating line to finance the first month of operation. All together, the owners invested P4, 000 to meet the working capital.

Apparently, the company aims to provide the best snack food in the school and plans to aggressively position and continuously introduce the product to the students and to...