Management

MKTG 400/Business 440: Marketing Concepts

School of Business

University of Bridgeport

Marketing 400: Marketing Concepts

Tuesday: 3:30 – 6:00, Spring 2008

Professor: Robert Gilmore, Ph.D.,

Office: Mandeville Hall, Room 206

Telephone: Direct Office: 203-576-4649

Email: RGILMORE@BRIDGEPORT.EDU

Office Hours: Tuesday: 2:15 – 3:15 and 8:30 - 9:30 p.m.,

Thursday: 12:15 – 12:45 p.m. and 3:30 – 4:00 p.m., and by appointment

Mailing Address: School of Business

126 Park Avenue

University of Bridgeport

Bridgeport, NY 06604

Text: Pride, William M., and O. C. Ferrell (2006). Marketing. Houghton Mifflin Co., Boston. Text is available in the University of Bridgeport bookstore.

A.1. Course Description

The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services, to create exchanges that satisfy individual, organizational, and societal objectives will be explored.

A.2. Intended Audience

Business graduate students at the University of Bridgeport

A.3. Course Objectives

The purpose of this course is to provide the student with an appreciation of marketing concepts and methods. After completing this course, you will have many of the basic skills that will enable you to understand and evaluate a variety of marketing situations and implement a number of marketing plans. It is a basic assumption of this course that you must actively evaluate real world examples in the form of cases in order to understand marketing.

B. Prerequisites Graduate Standing

C. Mode of Instruction

A combination of lecture, assignments, reading the textbook, class demonstration, class discussion, term project, and case discussion will be used to achieve the course objectives. Students will be expected to carefully read the assigned text material and handouts.

D. Student Responsibilities

1. Name on Papers....