Submitted by: Submitted by zm7206
Views: 362
Words: 2045
Pages: 9
Category: Business and Industry
Date Submitted: 09/08/2012 06:13 AM
I SSN-L: 2223-9553, ISSN: 2223-9944
Academic Research International
Vol. 2, No. 3, May 2012
IMPACT OF ADVERTISEMENT ON CONSUMER BEHAVIOR OF
FMCG IN LAHORE CITY
Muhammad Sajid Rasool
The University of Lahore
PAKISTAN.
Sajidmba_uol@yahoo.com
Yasir Rafique
The University of Lahore
PAKISTAN.
Muhammad Akram Naseem
The University of Lahore
PAKISTAN.
iqra4ever@gmail.com
Sana Javaid
The University of Lahore
PAKISTAN.
Muhammad Najeeb
The University of Lahore
PAKISTAN.
Muhammad Hannan
The University of Lahore
PAKISTAN.
ABSTRACT
The present study was conducted to find out the effects of advertisements on user behavior in
Lahore city (N=150). A questionnaire was used to measure the effects of advertisements and every
age person was targeted in our study for to get the perception and awareness of people about the
(FMCG) toothpaste brands. 5 brands of toothpaste were selected in our present study. For
analysis Chi-Square, Z test and descriptive analysis were used and presented in bar chart and pai
chart form. The results proposed that people change their brand for to try the new brand. Results
are also proposed that consumer behavior changed by the income and male are more like the
advertisement rather than the female. The behavior of the consumer can be changed by the
advertisement but expensive products and repetition of advertisement cannot be changed the
purchase decision.
Keywords: Advertisement, FMCG, Brand
INTRODUCTION
Each and every product delivers the different meaning to each user. User behavior is not related what
consumer buy, but also with what they buy it. It depends on those factors which inclined the behavior
of user or buyer. Culture, family and brand image these all factors influenced the buying behavior.
Market share of the product depend on the awareness of consumer. That’s why the organizations and
agencies advertise their product via media either electronic or print or both. The repetition of...