Union

Romulo Buen

Dr. Stephanie Farewell

Advance Accounting Information Systems

June 24, 2012

COBiT Case #2: Union National Bank.

“Defining a strategic IT plan” (PO1) sustains the business strategy and governance

requirements. It also provides transparency of benefits, costs, and risks as part of the business

requirements for IT. One of the most important objectives for Union National Bank to define a

strategic plan is to manage IT value (PO1.1). IT value management is essential for Union

National to consider in regard to its CRM (customer relationship management) package. The

CRM package must support the bank’s business strategy. Each customer account has value, and

the value can increase or decrease through many transactions. Money going in and out of

accounts and customer interaction by management are examples of transactions that encourage

customer value and satisfaction. Management must understand that each customer’s behavior to

provide the best services for their needs. Effective and efficient delivery of information is of the

utmost importance for the bank to manage IT value. Information is marketed through

various vehicles such as the web, mobile phone, brochures, etc. The more vehicles Union

National uses, the more frequently Union will meet its customers. Another objective related to

the strategic IT plan deals with alignment of the business and IT (PO1.2). This is very important

because alignment makes it easier for Union National to allocate resources across the various

projects of the CRM. By aligning the business strategy with IT, the bank can focus on their

goals and reduce task redundancy. The alignment must also be defined to best deliver the

services of the CRM package. A third control objective for the CRM to get along the IT plan is

to assess the CRM’s current capability and performance (PO1.3). The CRM package must have

up-to-date technology that would effectively and efficiently deliver...