Ge Case in Hungary

CONTENTS

PART1. Backgrounds

* Information of General Electric - About GE……….…………....page 3

* Jack WELCH and his Management philosophy ………………..page 3

2.1 History of Jack WELCH

2.2 Jack WELCH’s Management philosophy

2.3 Product Description

2.4 Criticisms

03. Basic information of competitors ………. ………. ………. ……page 7

3.1 SIEMENS

3.2 PHILIPS

PART2. General Electric in Hungary

* The reason why Hungary invites FDI and ………..…………… page 8

GE practices Globalization

1.1 The reason why Hungary government invite FDI

1.2 The reason why GE practice globalization

* Acquisition of TUNGSRAM in Hungary ………..………..….…page 9

2.1 History of the Acquisition

2.2 The reasons of the Acquisition

03. How General Electric reorganized TUNGSRAM …………......page 11

3.1 Management aspect in Reorganization

3.2 Cultural aspect in Reorganization

04. Benchmarking of General Electric in Hungary ……….....……page 12

PART3. Present and the future …….….................................page 13

REFERENCES …………. ………. ………. ………. ……………..page 15

PART1. Backgrounds

01. Information of General Electric

1.1 About GE

GE began with the invention of the world's first affordable incandescent lamp. A century later, GE is still bringing light to your world. They are developing new lighting technologies such as fluorescents and light-emitting diodes that operate with more efficiency, less cost and less environmental impact.

General Electric originated in 1892 when Thomson-Houston Electric and Edison General Electric merged. Initially focusing on products such as toasters, motors and light bulbs, it is now a diversified company composed of media, financial services and technology divisions. These divisions provide business and consumer financing services, media content, as well as products such as aircraft engines, power generation, water processing, and security technology.

In 2005, the company restructured its operations into six business...