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Frequent Shopper Program Review
The necessity to track consumer purchases has come into question. The goal of the project being reviewed is to have a Frequent Shopper Program created, then implemented in order to track consumer purchases and award them with loyalty point. These points can then be redeemed by the consumer for various items. Before venturing further into the project there are concerns that need to be addressed prior to implementing such a creation.
Legal and Ethical concerns
Ethical concerns are stemming from this since Kudler Fine Foods is aiming direct mail promotional literature to high-income zip codes. This alone sends the wrong message to those shoppers in lower income areas that want to be a part of the program. There will be times that Kudler Fine Foods will be faced with is what type of data they...
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