Jollibee

HISTORY

1975

First to become the Jollibee outlet was when Mr. Tony Tan and his family opened a Magnolia Ice cream parlor at Cubao.

1978

• Birth of Jollibee Foods Corporation

• Jollibee Foods Corporation is incorporated as a 100% Filipino Company

• Bakery is established in Cubao

• Jollibee posts first year sales of P2 million

1979

• Introduction of Spaghetti Special

• At Ronquillo Sta. Cruz, the first franchised owned store was opened

1980

• First TV commercial was launched by Jollibee

• Chickenjoy and French Fries are launched by Jollibee.

• Introduction of Jollibee mascot debuts

1981

• Jollibee Foods Corporation enters list of Top 1000 Corporations.

• There were ten Jollibee stores at the end of the year

1982

• Jollibee pioneers the use of in-store promotions, novelty premium items and Kiddie Birthday packages for kids.

• Introduction of Jollibee Palabok Fiesta

1983

• Launching of the Jollibee Langhap-Sarap TV ad Campaign

• Chickee and Lady Moo join the Jollibee mascots

1984

• Launching of the Champ hamburger

• Jollibee believes market leadership in local fast food industry and enters list of Top 500 Corporations.

• Mascots Champ and Hetty joined the Jollibee family

• WEA gives Jollibee Gold record award for the outstanding sales of Jollibee songs.

1985

• Jollibee becomes the market leader of the fastfood industry

• Introduction of Breakfast Joys

• Langhap-Sarap awarded most successful ad campaign in the food category during the 9th Philippine Advertising Congress

1986

• In Barcelona,Spain, Jollibee wins the 9th International Foods Award from El Comestible

• Given by the Philippine Marketing Association, Tony Tan wins the Agora Award for entrepreneurship

• Jollibee Foods Corporation has been included to the Top 250 Corporation list

• First Jollibee international store in Taiwan has been opened

• Chunky Chicken Sandwich has been added to the Jollibee menu

1987

• Second Taiwan Jollibeestore opens

• Sales of 570...