Case Study

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AL-QUDS UNIVERSITY

FACULITY OF BUSINESS AND ECONOMICS

DEPARTMENT OF BUSINESS ADMINSTRATION

COURSE OUTLINE

STRATEGIC MANAGEMENT “1304401”

Fall Semester: 2012/2013

|Instructor |Dr. Eyad Khalifeh |

|E-mail |dr.eyad.khalifeh@hotmail.com |

|Section 1, NT, 15:30-!6:50 |Classroom SD003 |

|Section 2, SW, 9:30-10:50 |Classroom DS002 |

|Section 3, SW, 14:00-15:20 |Classroom DA101 |

|Office Hours |SW 11:00- 12:30 |

| |NT 14:00-15:20 |

Prerequisites: Principles of Management 2 " 1302102"

Eligible year: 3rd year and above

Credits: 3 hours

Text Books:

1. Fred R. David, Strategic Management- Concepts & Cases, 13th Edition.

2. W. Chan Kim & R. Mauborgne, Blue Ocean Strategy, HBS, 2005.

3. H. Mentzberg, Rise and fall of strategic planning, The Free Press, 1994.

Additional readings:

4. Robert Bradford & j. Peter Duncan, Simplified Strategic Planning, Chandler House Press, 7th Edition.

5. ادارة الستراتيج، د. شوقي ناجي جواد، دار الحامد للنشر ، 2000

6. Harvard Business Review

Course Description:

The course covers contemporary strategic management of organizations of different types, focuses on the steps of strategic management: planning, implementation, control and evaluation. It focuses on the detailed steps of each stage, in addition to quantitative and qualitative decision making processes.

Course Objectives:

➢ The main objective of the course is to learn, and to practice using, the principles for formulating, implementing and evaluating business strategies.

➢ Develop the student’s ability to visualize the organization as a total...