Strategic Managment

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STRATEGIC MANAGMENT PROJECT

PREPARED BY

CHARUSHEELA. PAWAR

ROLL NO. – 15026

CLASS - S.Y.BMS.

PROJECT INCHARGE

PROF. RAHUL SHAH

Products & services

• Skin Care

• Deodorants

• Men's Grooming Products

• Sun Care

• Bath and Shower Products

• Colors Cosmetics

• Hair Care

• Baby Care

• Fragrances

KEYS TOWARDS BUSINESS STRATEGIC PLAN

1. Our Vision:

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“To be the leaders in our business. We will stand apart from the competition by being the first in the market to innovate.”

Scientifically Sound, High Quality Products & Services To Help Heal Cure Disease & Improve The Quality Of Life.

2. Our Mission:

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“We will be the leaders in our

business by - maintaining high quality,

introducing new and innovative products

Reaching every part of India, remaining customer-centric, constantly upgrading our knowledge and skills.”

3. Our Values:

“The great tradition of taste and nutrition is consistent in every pack on the store shelves, even today. The value-for-money positioning allows people from all classes and age groups to enjoy J&J products to the fullest”

4. OBJECTIVES

The third key element is the explicitly stake the business in terms of the results its needs and wants to achieve in a medium and long term. J&J shares a part of its profits to fulfill its expectations and requirements of all their stakeholders including employees who plays a substantial role in the operation of the organization.

Eg, J&J has tremendously flourished its business and now taking a step ahead to cover the cosmetic industries from the last few years. The profitability of the organization is touching the peek of success. Earlier, the company was depended on manual operation but with the development of the technology, the company can initiate automatic through highly specialized technique.

5. Goals...