Stakeholders

VPP5620: PROJECT STAKEHOLDER MANAGEMENT

ASSIGNMENT 1

INTRODUCTION

Stakeholders are those people and organisations which are directly and actively involved with the project and/or whose interests can be or will be affected by the project before, during and after the project life cycle. They may be primary or secondary stakeholders depending on the depth of the relationship.

Primary stakeholders are people that are in a position to be directly affected in a positive or negative way, by an effort or the actions of an agency, institution, or organization. For example, the carbon tax may benefit the future generation but will hurt the currently generation. Secondary stakeholders are people that are indirectly affected, either positively or negatively, by an effort or the actions of an agency, institution, or organization.

Key stakeholders might belong to either or neither of the first two groups, but who can have a positive or negative impact on an effort. Other examples of key stakeholders might be funders, elected or appointed government officials, heads of businesses, or clergy and other community figures who wield a significant amount of influence

A list of potential stakeholders could be:

* Employees

* Shareholders

* Management: Evan and Freeman argue that managers have an additional duty -- that of maintaining the health of the company by keeping stakeholder demands balanced -- which makes them stakeholders

* Creditors

* Customers

* Suppliers

* The local community

* Future generations

Another way to characterise stakeholders is by their relationship to the effort in question.

Stakeholders’ interests can be many and varied. For example:

* Economics

* Social change

* Work

* Time

* Environment

* Physical health

* Safety and security

* Mental health

Stakeholders are often people who:

• Will be impacted by the strategic plan

• Have information, experience, or...