Marketing Plan

Marketing Project

Presented to Professor Ron Conlin on

Tuesday April 19, 2011 at 8:00am

BA 355, Spring 2011

Rebecca Ellson, Richard Estrella, Taylor Gyde, Matthew Hurley

Table of Contents

Executive Summary Page 3

Environmental Scan and SWOT Analysis Page 4-8

Environmental Scan Page 4

Competition Page 5-6

Plyometric Training Page 6-7

SWOT Analysis Page 7-8

Target Market Page 9

Marketing Mix Page 10-21

Introduction Page 10-11

Distribution Strategy Page 12-13

Pricing Strategy Page 14

Advertising and Promotion Strategy Page 15-18

Financials Page 19-21

Executive Summary

JumpSoles is an up and coming plyometric training tool that increases an athlete’s vertical jump and sprint speed. This revolutionary tool will increase an athlete’s competitive advantage in their sport. JumpUSA, the company producing JumpSoles, is currently only present on the Internet, and this plan will dictate how expansion of this product will take place.

MISSION STATEMENT

To expand and utilize our new marketing strategies to raise awareness and increase profitability by defeating competition in both results and availability.

Currently, our target market is Basketball players in the middle school and high school range. Benefits of the product vary between levels, with larger gains present in beginner athletes but more competitive gains within intermediate/advanced athletes. We propose that the target market be refined to better serve JumpUSA. Our proposed target market can be seen in the following breakdown:

* Athletes of a variety of sports including Basketball, Volleyball, Track and Field, Cross Country and Football

* Parents of middle school and high school athletes

* Middle to High socio-economic areas

Competition within this market is limited, which provides JumpSoles with the opportunity to expand easily. Some of the competition...