Case Analysis 1

Table of Contents

1. Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . 3

2. Company Description . . . . . . . . . . . . . . . . . . . . . . . . . 4

a. Mission . . . . . . . . . . . . . . . . . . . . . . . . . 4

b. Objectives . . . . . . . . . . . . . . . . . . . . . . . . . 4

c. Strategies . . . . . . . . . . . . . . . . . . . . . . . . . 4

d. New Mission . . . . . . . . . . . . . . . . . . . . . . . . . 4

3. SWOT Matrix . . . . . . . . . . . . . . . . . . . . . . . . . 5

4. Competitive Profile Matrix . . . . . . . . . . . . . . . . . . . . . . . . . 7

5. External Factor Evaluation Matrix . . . . . . . . . . . . . . . . . . . . . . . . . 8

6. Internal Factor Evaluation Matrix . . . . . . . . . . . . . . . . . . . . . . . . . 9

7. Alternative Strategies: Advantages and Disadvantages . . . . . . . . . . . . . . . . . . . . . . . . . 10

8. Recommended Strategies and Objectives . . . . . . . . . . . . . . . . . . . . . . . . . 12

References . . . . . . . . . . . . . . . . . . . . . . . . . 13

1. Executive Summary

The following is an in depth evaluation of the corporation eBay Inc. This study was conducted in order to insure continued relevancy within global, as well as local markets. The following will be discussed: a company description, SWOT matrix, competitive profile matrix, external and internal factor evaluation, alternative strategies, and finally recommended strategies.

The mission of eBay is to facilitate and enable the ease of commerce through the use of technology, marketing, and global outreach. The research within this summary has shown that eBay is meeting their goals and finding great success. In the second quarter of 2012, eBay doubled its net income totaling $692 million dollars. As discussed within the summary eBay, as with most successful companies has competitors that are nipping at their heal, so in order to ensure that they stay on top of the competition they need to ensure that their...