Mkt243 Mac 2012

CONFIDENTIAL

BM/APR 2011/MKT243/260

UNIVERSITI TEKNOLOGI MARA

FINAL EXAMINATION

COURSE

FUNDAMENTALS OF MARKETING

COURSE CODE

MKT243/260

EXAMINATION

APRIL 2011

TIME

3 HOURS

INSTRUCTIONS TO CANDIDATES

1.

This question paper consists of four (4) parts:

2.

Answer ALL questions from Part A, Part B and Part C. Answer only two (2) questions from

PartD.

i)

ii)

iii)

PART A (20 Questions)

PART B (15 Questions)

PART C ( 7 Questions)

PART D ( 4 Questions)

Answer Part A in the True/False Answer Sheet.

Answer Part B in the Objective Answer Sheet.

Answer Part C and D in the Answer Booklet. Start each answer on a new page.

3.

Do not bring any material into the examination room unless permission is given by the

invigilator.

4.

Please check to make sure that this examination pack consists of:

i)

ii)

iii)

iv)

the Question Paper

an Answer Booklet - provided by the Faculty

a True/False Answer Sheet - provided by the Faculty

an Objective Answer Sheet - provided by the Faculty

DO NOT TURN THIS PAGE UNTIL YOU ARE TOLD TO DO SO

This examination paper consists of 8 printed pages

© Hak Cipta Universiti Teknologi MARA

CONFIDENTIAL

CONFIDENTIAL

2

BM/APR 2011/MKT243/260

PART A

1.

If consumer behavior is not well understood, a marketer will have difficulty creating

the appropriate marketing mix.

2.

Sustainability refers to the idea that socially responsible companies will outperform

their peers by focusing on the world's social problems and viewing them as

opportunities to build profits and help the world at the same time.

3.

Routine decision making typically occurs when a consumer is buying a

f amiliar inexpensive product or a frequently bought item.

4.

A p roduct information source that originates with marketers promoting the

p roduct is referred'to as a marketing-controlled information source.

5.

Opinion leaders are often the first to try new products and services.

6.

To position a product, a manufacturer must develop a marketing mix to

i nfluence...