Whole Food Market in 2008: Vision, Core Values, and Strategy

Question No. 1

What are the chief elements of the strategy that Whole Foods Market is pursuing? Use Strategy Diamond to explain this part.

Answer:

The chief elements of the strategy that Whole Foods Market is pursuing is by highly selective about what they sell by maintaining and always experimenting inflexible quality standards, dedicated to their core values by providing topmost quality in natural and organic foods and beverages (The U.S Department of Agriculture’s Food and Safety Inspection Service defines natural foods as “a product containing no artificial ingredient or added color and that is minimally processed”.C1)One of the top three reasons why consumers were buying organic foods and beverages were avoidance of pesticides. The Company is also using the Customer Service strategy by providing education, meaningful value, inviting store environments (in c-13 according to the Industry analyst “When you walk into a whole Foods Store, you’re overwhelmed by a desire to look at everything you see “One of the chief elements is according to the Company’s Management “c-15.we take the best ideas from each of our stores and try to incorporate them in all our other stores. We are constantly making our stores better “which means “team’s members across the company were encouraged to actively contribute ideas”c-16.Whole food company is widely regarded as very progressive and genuinely committed to creating a positive, satisfying work environment. Company is actively doing its role in Community Citizenship and social activism.

Question No. 2

Is the strategy well matched to recent developments and conditions in the natural and organic foods segment of the food retailing industry?

Answer:

Yes, the strategy is well matched to recent development and conditions in the natural and organic foods segment of the food retailing industry, by looking at the certified organic farms in 2005 and in 2006, farmers are becoming more interested and attracted in...