Feasibility Study - Reusable Bags

Feasibility Study on Reusable Foldable Shopping Bags

In Partial Fulfillment to the Requirements Needed for the Subject

Project Development and Management

A. MARKETING ASPECT

I. Description of the Product

It is a fact that disposable plastic shopping bags are usually for one-time use only and are non-biodegradable which means we keep on throwing them away and they will be a nuisance garbage for hundreds of years to come. They can clog our waterways and poison our air and land. On the other hand, a reusable shopping bag is for long-time multiple use therefore you can use them regularly for months or even years to come thus lessening the waste we dispose.

Typhoon Ondoy, Falcon, Pedring, and heaven forbids, there are more to come. They brought enormous floods and they will bring more in the future. One main reason is garbage, those that clog our riverways, creeks and esteros. Did you know that 76% of the garbage in Manila Bay is plastic, with single-use disposable plastic bags accounting for 51.4% of these floating debris? Yes, according to the study conducted by EcoWaste Coalition and Greenpeace last 2006.

We use plastic bags whenever we go to the market, buy our groceries, shopping for shoes and clothes, taking out food from restaurants, and many other “plastic bag” activities. We nonchalantly use plastic bags on these activities without taking into consideration the damage this will bring to our environment. Imagine these additional facts (from 2005 World Wildlife Fund report):

1. A plastic bag takes 450 years to 1,000 years to partially biodegrade.

2. When plastic “photo degrades” it ends up in our oceans. Incidentally, it appears much like a plankton, and is then consumed by fish. Fish eat it, and it winds up on our dinner table. The report also showed that nearly 200 different marine species die due to ingestion and choking from plastic bags.

3. The recycling of plastic emits heavy metals into the air causing extreme...