Marketing Strategy

RUNNING HEAD: MARKETING STRATEGY

Marketing Strategy

For Precision Bee Farming to be successful, strategic marketing must take place. The target audience is local farmers and organic health users. Local farmers are willing to incorporate new ideas to increase crop production and sales. Marketing at supermarkets, the department of agriculture and health stores will catch those customers who desiring to look increase they health and vitality. Confectionary companies will also enjoy the uses of organic honey for icing, sugar and other products. Marketing honey, along with honey producing products such as beeswax and honeycomb will increase the marketing spectrum.

Other potential customers will be natural hair care experts. Natural Hair Care Stylists utilize beeswax when creating and maintaining locs or braids. Many customers prefer natural products for their natural hair.

Advertising and promotional campaigns collaboration with the local department of agriculture and the United States Department of Agriculture will allow Precision Bee Farming to reach wide customer audience. To catch the appeal of all consumers, advertisements via radio and television are a quick means of advertisement. Utilizing social media websites such as Facebook and MySpace are inexpensive methods of advertising. These websites can give a detail outlook on the company and what our goals are for the consumer and the company alike. Discounts and free specials will be given out on opening day to encourage repeat customers. Products will be affordable so that all customers will be able to partake in the services.

SWOT Analysis

Strengths

• The Caribbean weather is favorable for bee farming.

• Local farmers will be engaged in the bee farming process.

• There are many local bee farmers on the island of St. Croix.

• Many of the locals enjoy honey and utilize it for medicinal purposes.

• Grants are provided from the local department of agriculture and the USDA to...